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Ford Awarded Most Innovative Volume Brand of 2015
Ford was honoured to be recognized for its work in safety and semi-autonomous driver technologies, taking home the title of ‘Most Innovative Volume Brand’ of 2015 at the 10th annual...
View ArticleF-150, Ford Edge and Ford Mustang awarded 5-Star Crash Ratings
The National Highway Traffic Safety Rating Administration has bestowed its coveted 5-Star Safety Rating on the 2015 Ford F-150, Edge and Mustang using its New Car Assessment Program. The NCAP is an...
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Roaring Back to Le Mans in 2016 with the EcoBoost
It was the race that changed everything. Five decades ago, when Henry Ford II and his team of drivers and mechanics arrived at Le Mans, the world quickly learned that Ford Racing was a force to be...
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Spidermen Fight to Keep Arachnids Out of Ford Vehicles
To an arachnid called the yellow sac spider, ubiquitous in North America, there is nothing sweeter than the smell of gasoline. Not that these little creepy-crawlies are gear heads, per se—rather, a...
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Infographic: The 14 Most Revolutionary Innovations in Ford Vehicles
In 1896, Henry Ford completed work on his first automobile—the Quadricycle. It wasn’t much more than four bicycle wheels strapped to a four-horsepower engine, but at the time it was a major...
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Lane Keeping Assist: Complex Technologies Produce Rich Benefits
The impact a technology has can be measured on one important dimension –the rich benefits that it offers to the people it serves. Moveable type brought books in people’s homes, and the iPhone brought...
View ArticleThe Ford GT supercar takes centre stage at CES 2016
For those of us with a keen eye on technological innovation, it’s absolutely no surprise that the destination for the latest and greatest happens annually at the Consumer Electronics Show in Las Vegas....
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Ford SYNC is Coming To a Smart Home Near You
In the beginning, there were smart people. These smart people invented the smart phone. Then the smart TV. And now the smart home and the smart car. In all, an entire “Internet of Things” that is...
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The Top 6 Reasons You Have to Check Out the 2016 Montreal Auto Show!
Ford enthusiasts rejoice—the Montreal Auto Show is back once again in 2016! While there are plenty of seriously spectacular sights and sounds at the show, the best reasons to check it out are most...
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Heated Wipers Give Escape a Winter Edge
There are few winter frustrations quite like frozen wiper blades. Caked in ice and snow, each pass of the wiper makes it harder to see the road. Braving the weather, we leap from our vehicles to snap...
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Take potholes head-on with new Ford shock absorber system
You know that feeling of driving down a pothole-riddled road? The jarring jumps that hit you as you hit bump after bump after bump? Potholes don’t just hurt our cars. They can hurt us too, as the...
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How Ford autonomous vehicles see in the dark
“Inside the car, I could feel it moving, but when I looked out the window, I only saw darkness.” This sounds like a nightmare scenario for any driver. Who knows what lurks behind the next dark corner...
View ArticleNew Ford Fusion offers stop-and-go tech to relieve stressful travel
Commuters, rejoice! Ford is introducing a new driver-assist technology that will make your morning drive a lot less stressful. Adaptive cruise control with stop-and-go technology – designed to take the...
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Four Reasons Parents Should Key in to Ford’s MyKey
No one ever suggested raising kids would be easy. Whoever said “little kids, little problems” was onto something. Once they hit their teenage years…, that’s a whole different set of concerns: curfews,...
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The 2017 Ford Fusion Energi puts an end to range anxiety
Interested in making the switch to a plug-in hybrid, but worried about potential range limitations? We’ve already covered a few reasons why car owners are getting charged up over Ford’s hybrid and...
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The new 2017 Ford F-150 Raptor is undisputed, setting a new standard with its...
Details surrounding the 2017 Ford F-150 Raptor trickled out all year long, with information about the all-new 10-speed transmission, terrain modes, and exclusive new rubber teasing us like the smell of...
View ArticleThe best new Ford truck technology for smooth rides and perfect towing
A small computer, an electric motor, and a gear unit. Combining those three elements with Ford engineering and know-how produces a class-exclusive feature that is ready to transform the way crews work...
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Why sustainability extends beyond fuel efficiency and lighter materials
When we typically think about automotive industry sustainability, the first thing we tend to think about is fuel efficiency. How can we improve the engines so that they require less fuel? What about...
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Ford reduces water consumption, aims for zero potable water by 2020
We can dream of a future where vehicles run on water – in the meantime, Ford pledges to use a whole lot less of the precious resource in building the cars, trucks and SUVs of today. With a focus on...
View ArticleFord’s new Pre-Collision Assist with Pedestrian Detection predicts human...
Distracted driving is one of the most pressing issues facing drivers today, and finally appears to be receiving the attention it deserves from authorities, lawmakers and automakers alike. While drivers...
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